Preventing Sticker Shock in AI Radiology
With the overwhelming number of new AI radiology vendors, understanding the cost of implementation is crucial for consumers such as health systems, radiology groups, and private hospitals. In this blog post, we will explore the importance of price transparency, provide an overview of how pricing in AI radiology works, and offer insights from an interview with an AI radiology business expert on the current state and future of pricing.
Why is Price Transparency Important in AI Radiology?
In any industry, price transparency empowers consumers to make informed decisions and understand the value they receive. This is particularly important in the realm of AI radiology, where the cost of implementation can vary significantly among vendors, and the value is questionable. By shedding light on pricing structures, we aim to prevent “sticker shock” and promote an informed consumer approach.
Understanding the Cost of AI Radiology Deployment
While exact pricing can vary depending on specific needs and requirements, we can provide a general overview of the average cost range for implementing AI radiology solutions. It is important to note that these figures are approximate and subject to change based on various factors such as vendor, technology, and scope of implementation. Here is a breakdown of the typical cost components:
- Licensing Fees: AI radiology vendors often charge licensing fees for their software solutions. These fees are highly variable and depend on the complexity and capabilities of the AI algorithms.
- Integration and Infrastructure: Integrating AI technology into existing radiology systems and infrastructure requires a significant investment. This can include hardware upgrades, data storage solutions, and IT support, which can contribute to the overall cost.
- Training and Support: Proper training and ongoing technical support are crucial for the effective utilization of AI radiology solutions. Costs associated with training programs and support services should be considered as part of the implementation process.
- Maintenance and Upgrades: AI algorithms and technologies evolve over time, requiring regular updates and maintenance. Budgeting for these ongoing expenses is important to ensure continued performance and access to the latest advancements.
The Future of AI Radiology Pricing and Partnership with Vendors
To gain insights into the current state and future of AI radiology pricing, we spoke with Peter Eason, CFO of Ferrum Health. The pricing model for AI radiology deployment presents unique challenges, with most vendors lacking a clear price tag. Instead, a “price discovery” trial period is commonly employed to assess the software’s value, where the resulting profit is shared between the consumer and the vendor. However, this approach brings uncertainties and costs that must be carefully evaluated.
During the trial period, both the vendor and the consumer assess the performance and benefits of the AI radiology software. Yet, implementing this trial period requires significant investment from the vendor’s side, including data acquisition, customization, and technical support. Balancing these costs with a fair price for the value delivered by the AI radiology service becomes a critical consideration.
The cost justification of AI radiology services depends on several factors, such as imaging modality, reimbursement policies, and potential margins. Pricing varies according to the complexity, data requirements, and clinical impact of each imaging modality. Furthermore, the absence of clear reimbursement codes specific to AI radiology further complicates the pricing equation, making it challenging to define the financial value and establish a consistent pricing model.
The trial period, typically around 30-90 days, offers a limited window to evaluate the software’s effectiveness and financial viability. If there is enough data collected to confirm cost-savings associated with the algorithm deployment, the vendors and clients work together to identify a price point. The absence of clear reimbursement codes and a comprehensive pricing structure adds to the uncertainty surrounding AI radiology pricing.
To establish a transparent pricing structure, collaboration among stakeholders, including AI radiology vendors, healthcare providers, and regulatory bodies, is crucial. Defining clear reimbursement codes specific to AI radiology will provide a foundation for standardized pricing and enable a fair assessment of the value offered by AI radiology services. Until such guidelines are in place, ongoing discussions and industry-wide efforts are necessary to ensure affordability, accessibility, and sustainability in AI radiology pricing. Ferrum Health, providing a platform of AI radiology vendors to help clients choose the most optimal algorithm, is driven by cost-saving and will only profit once the clients are also profiting. Moreover, the initial infrastructure investments, such as server cost, will be reduced in a platform model.
In the rapidly evolving world of AI radiology, price transparency plays a pivotal role in ensuring informed decision-making and facilitating a competitive market. By understanding the cost involved in implementing AI radiology solutions and considering factors such as licensing fees, integration, training, and ongoing maintenance, stakeholders can navigate the industry with greater confidence. As the field progresses, it is important to stay updated on the latest pricing trends and advancements, as these factors can influence the overall accessibility and affordability of AI radiology solutions.

Brendan Ryu
Brendan is a fourth year medical student applying to radiology residency. He aspires to accelerate MedTech innovation and to build a career integrating innovation into clinical practice.